Hollbridge’s Main Takeaways from NAB 2024

Hollbridge broadcast team NAB

By Nick Mackmin-Wood, Harry Lestrange, and Peter Holland

April 2024 marked another successful NAB for Hollbridge's Broadcast and Video team. Director Peter Holland, accompanied by experienced Consultants Harry Lestrange and Nick Mackmin-Wood, journeyed to Las Vegas to explore the latest trends and innovations. Here are their key takeaways:

1. Teams Are Growing Again

"Compared to the same period last year, the market seems to have regained momentum. Many companies are now actively expanding, eager to increase their global presence through hiring initiatives. Hollbridge, leveraging our industry expertise and network, is poised to facilitate the process of finding top talent for our partners. This allows them to focus their resources on driving business growth." - Nick Mackmin-Wood

2. Most Talked About Technologies

"There's a significant interest in investing in new technologies. While innovation remains a constant in the industry, we're witnessing a surge of enthusiasm towards new and exciting technologies, including AI-driven content creation, cloud-based models, and software-as-a-service (SaaS) solutions." - Harry Lestrange

"In terms of technology, hardware-based solutions continue to hold relevance, exemplified by offerings like Appear's XPlatform and Riedel's MEDIORNET HORIZON. Furthermore, there's a noticeable shift towards subscription-based (SaaS) models and cloud solutions, reflecting the evolving landscape of the industry. AI technologies were also prominently featured, with highlights including Telestream's AI-Powered Vantage Cloud and PFT's CLEAR® AI." - Nick Mackmin-Wood

"Leveraging big data in an increasingly fragmented media landscape presents both challenges and opportunities. Products that can help the industry better understand audience preferences, optimise content delivery, and personalise viewer experiences stand out. If you're an expert in this field, please reach out, as I can introduce you to numerous companies interested in such solutions." - Peter Holland

3. Diversity and Inclusion

"In discussions with clients regarding their hiring strategies, we noticed a strong emphasis on promoting diversity and inclusion within the industry. Panels and initiatives focused on gender equality, representation, and accessibility were prevalent. However, it was our one-on-one conversations that underscored the rightful prioritisation of diversity within the industry." - Peter Holland

If NAB 2024 serves as a preview of the industry's mood for the entire year, Hollbridge is thrilled to be an integral part of it.