How to Attract Young Talent to Your Video Tech Company

Video tech career growth for young professionals in OTT industry


In the fast-evolving world of video delivery and OTT technology, attracting young talent can be challenging. Many fresh graduates and early-career professionals may not fully understand the opportunities within our industry, which is filled with innovative concepts like OTT, Live Video, Video Encoding/ Decoding, and the Media Supply Chain.

To make your company appealing to this next generation of employees, you need to go beyond job descriptions and salaries. You need to present a compelling vision and showcase the exciting future potential of your company and the industry as a whole.

Here’s how:

1. Emphasize the Cutting-Edge Nature of the Industry

Young professionals are often drawn to industries that are at the forefront of technology and innovation. Showcase how your company operates in a rapidly evolving space, addressing key trends such as:

  • The shift to OTT platforms: Highlight how your work supports the streaming revolution, with insights into video encoding, video compression, and delivery technologies.

  • The rise of immersive experiences: Talk about how your company explores technologies like 8K video, HDR, and VR/AR for next-gen entertainment.

  • Sustainability in video tech: Share how you’re optimizing video delivery systems to reduce carbon footprints, a value many young professionals care deeply about.

By linking your company’s work to these innovations, you’ll demonstrate that joining your team means becoming part of the future of media.

2. Craft and Share an Inspiring Vision

Young talent is motivated by purpose. They want to know that their work will make an impact. Craft a vision statement that goes beyond profit and speaks to the broader contribution your company aims to make in the world of video technology.

For example:

  • “We’re building a world where high-quality video content is accessible to everyone, everywhere, at any time.”

  • “Our mission is to redefine the way media is created, compressed, and consumed, empowering storytellers and connecting audiences across the globe.”

Use storytelling to communicate your vision. Share the challenges your company is tackling and how they contribute to shaping the future of content delivery.

3. Showcase Career Development Opportunities

Young professionals value growth. Show them how joining your company will help them build their careers. Highlight:

  • Technical skill-building: Provide training in cutting-edge technologies like GenAI standards, Live video editing and encoding, and cloud-based workflows.

  • Mentorship programs: Pair new hires with seasoned experts in areas like video compression, streaming protocols, or broadcast production.

  • Pathways to leadership: Explain how they can grow into roles leading initiatives in the media supply chain or the deployment of Cloud systems from On-prem.

4. Highlight Real-World Impact

The younger generation is drawn to roles where they can see the tangible results of their work. Share examples of projects where your team has made a significant impact, such as:

  • Improving global connectivity: Enabling OTT platforms to reach remote regions with low bandwidth.

  • Empowering content creators: Supporting innovative video production workflows for broadcasters and independent filmmakers.

  • Driving industry standards: Collaborating on new video protocols or cutting-edge video algorithms.

Case studies and testimonials from your team can humanize these achievements and show the value of working with you.

5. Leverage the Appeal of Company Culture

Company culture matters—a lot. Young talent wants to work in an environment where they feel valued and supported. Highlight aspects of your culture, such as:

  • Diversity and inclusion: Showcase how you welcome different perspectives and backgrounds.

  • Flexibility: Emphasize remote work options, flexible hours, and work-life balance.

  • Collaboration: Share stories of cross-functional teamwork and innovation.

  • Passion for media and technology: Highlight the shared enthusiasm your team has for transforming how the world consumes video.

6. Communicate Through Platforms They Use

To reach young talent, you need to be visible where they spend their time. Use platforms like LinkedIn, TikTok, Instagram, and Twitter to:

  • Share behind-the-scenes content showcasing your projects and team.

  • Highlight employee testimonials and success stories.

  • Post job openings with creative, eye-catching visuals.

  • Host webinars or live Q&A sessions with leaders in your company.

Make sure your communication style reflects the energy and innovation of your brand.

7. Offer Meaningful Internships and Graduate Programs

Internships and graduate programs are excellent ways to engage young professionals early. Create programs that:

  • Provide hands-on experience with technologies including video platforms, live streaming workflows, or media asset management systems.

  • Allow interns to contribute to real-world projects from day one.

  • Include regular feedback and opportunities for growth.

8. Be Transparent About Your Long-Term Plans

Young professionals want to work for companies with staying power. Share your growth strategy and the role your employees will play in achieving it. Talk about:

  • Your investments in research and development.

  • Plans to expand into new markets or launch new products.

  • Collaborations with major players in the broadcast or video streaming industry.

In Conclusion

Attracting young talent to your video tech company isn’t just about listing job requirements—it’s about painting a vivid picture of the future and showing them how they can be part of it. By emphasizing your company’s vision, culture, and impact, you’ll inspire the next generation to join you in shaping the world of video delivery and broadcast technology.


Find our latest job in the Video and Broadcast tech sector here.

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